I have done the graphic design and photography for all of the Creswell Bakery billboards on I-5. My approach was to have the amazing food speak for itself, but large, clear directions are also important as the bakery is slightly off the freeway (and many customers are older that do not use their phones). Customers constantly mention the billboards, and they are very memorable.

Label design and marketing shots made for Creswell Bakery. The labels went through TTB approval and are currently used in-store.

Graphic design and photography for assorted print ads for Creswell Bakery. Ads have mainly been run in Travel Lane County and Travel Oregon dining guides, travel guides, etc.

Header cards for a “crafted goods” lineup of pre-packaged treats to take home. The header cards are designed to allow for future expansion of the lineup as it’s unknown what may be added eventually.

Menus for different food services at Creswell Bakery. Menus were printed in-house, so we went with a primarily white design. This makes readability easier, but also saves on ink when printing new menus. The bottom of the menus was used to share more of the bakery’s story with customers.

Creswell Bakery has an assorted group of frozen products that they sell for take & bake. The lineup changes on what’s available and what’s seasonal, and is not exactly set in stone. Different products have different ingredients, cooking instructions, and types of names (some require a sub-header). I wanted to develop a lineup of labels that is flexible enough to change, while still feeling like everything is in the same “take & bake” category.

Table talkers get more information across to bakery customers while they are eating.

Creswell Bakery gets many customers asking for a menu to take home, so I designed an openable trifold that acts as both an informational brochure and menu. Creswell Bakery has multiple different menus, so I wanted to make sure they were all included and obviously separated.

Joint Tube labels for Itchy Ribs. Labels were designed to accommodate a lineup of different flavors. I have updated them slightly to adhere to new OLCC labeling laws, but new product shots have not been taken.

Lineup of display boxes designed for the joint tubes above. Worked with local company McKenzie Crest for printing and dieline development.

Half fold brochure made for Itchy Ribs as part of their vendor sales kit.

More joint tube labels made for Itchy Ribs sub-brands. Bad Larrys were made for the company to offload some of their lower tested product. Rookie Rolls have gone through OLCC approval, but are not currently sold in stores.