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iOS App Store Treasure Hunt

iOS App Store Treasure Hunt

The other day, I decided to go on a “treasure hunt” through the app store. Usually, I will search the top/featured sections, or check a few different review sites in order to find new games in the app store. However, this time I wanted to try out a little experiment. I searched through the “all games” section of the app store, wondering if I would stumble across any sort of hidden gems that I hadn’t seen anywhere else or heard of before. I wondered if there were some awesome games sitting out there, but for some reason nobody picked up on them.

I looked through about 3,000 different games. When I say “looked though”, I don’t mean I checked the app page of each one. I only clicked on games that either had a good looking icon or a fun sounding name. I did this for two reasons: because I don’t have enough time to check out that many different app pages, and because I classify a great app as having the whole package. If a fun game has bad presentation, or a greatly presented app just isn’t that fun, I don’t see it as being a good game. In this new app economy, there are 1,000′s and 1,000′s of (very cheap) games out there. If a game doesn’t come together as a super great combination of presentation, gameplay, accessibility, etc, there isn’t much stopping somebody from skipping out on that game and moving on to something else.

Anyway, what were my findings after conducting this “super in-depth” experiment? Well, of the ~3,000 games I looked through, I only ended up actually downloading 12 of them. Of those 12 that I downloaded, only 2 of them I considered “great.” So what does this mean? There are a lot of apps out there, but there is also a lot of garbage out there. I came across a lot of shovelware, ripoffs, and just plain poorly executed games. Does this mean that making a great game will make you shoot to the top of the charts? Absolutely not. A great game doesn’t equal automatic success, but looking at what else is out there, it certainly can’t hurt.